Got a Claim? Be Sure to Back It Up!
Got a claim? Be sure to back it up! One of my favorite scenes in the movie “Elf” is the one in the coffee shop. "World’s best cup of coffee!" Wow! This scene is hilarious, but it illustrates a trap...
View ArticleMarket Mentors Honored among the Region’s 2017 “Super 60”
As the region’s largest and most trusted full-service advertising, marketing and public relations agency, we are thrilled to have again been named one of the 2017 Super 60 winners by the Springfield...
View ArticleCorporate Social Responsibility: Doing Good Is Good Business
At Market Mentors, we know the value of a worthy cause. Beyond the feel-good factor, corporate social responsibility (CSR) is an excellent way to build teamwork, enhance employee engagement, support...
View ArticleA “Small” Holiday with a Big Impact
Small Business Saturday is an American shopping holiday conceived by American Express Corporation as a counterpart to Black Friday and Cyber Monday as a means to stimulate local economies, initiatives...
View Article4 Reasons to Hire a Media Buyer: Bigger Bang for Your Advertising Budget
From understanding gross rating points to measuring reach and frequency, an effective media strategy involves a lot of science, but also a bit of art as well. If you’re not in the business, it can be a...
View ArticleMore Bang, Fewer Bucks: How to Maximize Content Marketing
A single piece of versatile content can be adapted across multiple channels, boosting your SEO, raising your profile, reaching broader demographics and reinforcing your brand. The post More Bang, Fewer...
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